Copywriting of website, branded content, product descriptions, direct mail. Content marketing and direct mail strategy. Brand strategy.
Gardens of the Sun is a labour of love – a small, ethical jewellery store with big dreams. Its founder, Meri Geraldine, works as an environmentalist by day and moonlights as a social entrepreneur. Quite a successful one, actually.
In partnership with Borneo Nature Foundation, the brand is founded on the ideals of self-love, sustainability, and having & being enough. A tree is planted in the forests of Kalimantan / Borneo for every sale, newsletter subscription, and as a token for every long-term subscriber (more than 3 months).
Oh, and the jewellery is absolutely heartwarming.